⚡Quick Start: Get results in 30 seconds

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Step 1

Enter CAC (e.g., $500) and ARPA ($50/month)

Step 2

Input churn rate and gross margin

Step 3

See LTV, payback period, and benchmarks

Saved locally

Customer Acquisition Cost (CAC)

Marketing Spend / Month ($)

Sales Team Cost / Month ($)

Other Acquisition Costs ($)

Tools, agency fees, etc.

New Customers / Month

Your CAC

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Lifetime Value (LTV)

ARPU / Month ($)

Average Revenue Per User per month

Gross Margin (%)

Monthly Churn (%)

Avg. Customer Lifespan

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Your LTV

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Saved Scenarios

Pro Tips

LTV:CAC Ratio: A ratio of 3:1 or higher is healthy for SaaS. Below 2:1 means you're losing money on each customer.

Payback Period: Under 12 months is ideal. Above 18 months means you're tying up cash too long.

Gross Margin Matters: Use gross margin, not revenue. High revenue with low margins has poor LTV.

CAC by Cohort: Your first customers usually cost more to acquire than later ones. Track CAC by acquisition channel.

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CAC

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LTV

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LTV:CAC Ratio

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Payback Period

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CAC Breakdown

Where your acquisition spend goes

LTV vs CAC

With 3:1 benchmark line

Cumulative Value vs Cost per Customer

Watch customer value accumulate vs acquisition cost. Breakeven happens when the green line crosses the red.

SaaS Benchmarks

How your unit economics compare to industry standards

LTV:CAC Ratio

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Bad <1:1 | OK 1-3:1 | Good 3-5:1 | Great 5:1+

CAC Payback

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Great <6mo | Good <12mo | OK 12-18mo | Bad 18mo+

Gross Margin

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Bad <50% | OK 50-70% | Good 70-80% | Great 80%+

Cohort Value Breakdown

Month-by-month cumulative value and cost for a customer cohort.

CAC/LTV Unit Economics

⚡Quick Start: Get results in 30 seconds

CAC Breakdown

LTV vs CAC

Cumulative Value vs Cost per Customer

SaaS Benchmarks

Cohort Value Breakdown

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